Sherwin Williams - Speaking in Color

Speaking in Color is an AI-powered tool that allows its users to find the perfect hue by describing it and narrowing it down by voice function.
The campaign is seen as a major evolution and is expected to be a game changer in developing new colors. This first of a kind web app aims to create one of the largest color libraries in the world.

This concept was created and sold during my time at Wunderman Thompson. It took 3 years before the AI technology was ready to launch. I was involved in the conceptual/pitching phase of this project.

The campaign was awarded a Cannes Grand Prix for Creative B2B (Brand Experience).